With a new stadium on the horizon, and a new era of Magic basketball in the making, the Orlando Magic tapped Great Big Circle to help re-invent their approach to season campaign-based marketing. The result: BE MAGIC was born and was woven through the fabric of the organization and the community alike. BE MAGIC was as much a rally cry for fans as it was a personal challenge within the organization to delivery magical experiences every day and became the first Magic campaign to span the length of three full seasons.