For the past 9 decades, the Orlando Museum of Art has been the area's preeminent visual arts facility in the region. With the hiring of a new executive director came a call for re-invigorating the museum's brand positioning, a new visual brand identity and a completely new online experience.
Great Big Circle was thrilled to oblige by working closely with the museum director and team to help define it's vision and brand promise, and by delivering a fresh approach to the visual brand, including a fully-responsive CMS-based website.
When the locally-formed fortune 500 company Hughes Supply was acquired by Home Depot, they turned to GBC to help shape the new brand. Deep dive brand workshops were conducted resulting in the smart and distinctive new HD Supply brand platform, with the Brand Promise of "Always on the Job".
As a part of the comprehensive brand launch, Great Big Circle crafted the Brand Guidelines, a corporate video and several collateral pieces to support the HD Supply brand roll-out—both externally and internally across the country.
Few NFPs in Orlando are as friendly and hardworking as the dedicated team of the Pet Alliance of Greater Orlando – formally the SPCA of CFL. In a game-changing attempt to be more self-sustaining through its pet services and events, the Pet Alliance took on a completely new and refreshed brand makeover. Led by team GBC and Pet Alliance President Kerri Burns, the organization took on a brave new brand positioning and a friendlier, more consumer-like brand image. Their goal and brand position aim to be a benchmark for other pet shelters around the country. We speak. We heal. We care.
Legacy Boston-based investment firm Spaulding & Slye was acquired by JLL and turned to GBC to help shape its strategic brand direction in a way that would rally its team internally and give their partners and customers a clear sense of their place in the real estate investment space. The result was a smart, sophisticated brand scheme, complete with revised brand positioning, a new logo, and a new dynamic, fully-responsive website.
One thing close to our hearts at Great Big Circle is change for the global good, from increasing cultural awareness and understanding to improved environmental consciousness. This is what the Global Peace Film Festival stands for, and so it was our pleasure to work with their team to take their brand to the next level, including a new visual identity and a Brand Tagline "It Starts Here".
Great Big Circle took HBC through it's comprehensive re-branding process, including a brand summit, new logo, environmental design for it's headquarters, website design and corporate brochure. The re-brand was to reflect HBC's migration from a more traditional construction company to a technology-based facility maintenance response partner to large multi-facility companies.
1788 Holdings is a boutique real estate developer in the DC Area who has taken on some of the area's most exciting and high-profile developments, including two of Bethesda's most prestigious condominium developments.
As 1788 seeks to expand their portfolio and relationship network, they have sought out Great Big Circle to make sure their brand positioning is in lock-step with their vision. From crafting a re-invigorated brand promise to designing a smart new logo and website, GBC has done just that.
As part of our four-year engagement as agency of record for the Orlando Magic, Great Big Circle took on the task of updating the Magic logo to a more athletic look, in keeping with their move, as a brand, to a more competitive overall look and feel. In addition to the logo, GBC rebranded the Magic by re-crafting everything from the Mission Statement to Season Ticket Holder communications, to the season campaigns, like BE MAGIC.
