For BMW, the purchase of one of their vehicles is not the end of a transaction, it's the beginning of a relationship. One that BMW hopes to build on over your time behind the wheel and in and out of their facilities. Link Magazine was conceived of, managed, written and designed to foster a greater sense of community and connectedness between dealerships, employees, after-sales service providers and customers alike. Content for Link ranged from education and best practices to inspiration and BMW-enthusiast segments.