For Boys & Girls Clubs of Central Florida, 75 years was more than an anniversary. It was a powerful reminder of generations of young people who found safety, encouragement, opportunity, and a path toward a great future.
Great Big Circle helped the organization celebrate that milestone with “Still We Rise.” A campaign centered on real stories from Club alumni, leaders, and community voices. Told through testimonial videos, first-person accounts, a dedicated campaign microsite, print, digital and outdoor, the work gave BGCCF a way to honor where it started, celebrate the lives it has helped shape, and carry its mission forward with renewed purpose. The campaign drove massive awareness and reinvigorated the organization.