Great Big Circle created and launched CRIT Esports, a competitive esports franchise built to perform across the fast-moving world of professional gaming. With teams and operations spanning Southeast Asia — including Brunei, Thailand, and Malaysia — CRIT needed a brand that could compete as hard off-screen as its players did in-game.
GBC developed the name, identity, and visual system for a franchise designed to flex across team announcements, live events, social content, broadcast graphics, apparel, and merch. The result was a bold, ownable brand platform that helped CRIT show up with consistency, energy, and credibility across the international esports stage.