Great Big Circle lead the effort to launch two sub-brands under the Global HTC umbrella. One of those sub-brands was HTCdev, a team within HTC dedicated to supporting the growing app developer community.
A key deliverable was the design and deployment of a full website, complete with a developer portal with developer tools, resources, and downloadable SDKs. The first 6 months of the site's existence saw over a million registered users, from North America to China and beyond.