With a growing role in private aviation and a stronger story to tell, Northeast Florida Regional Airport turned to Great Big Circle to help reintroduce the airport as St. Augustine Airport — a name more closely connected to its historic home city and the unmistakable character of Florida’s First Coast.
GBC helped shape the new brand from the ground up, including a strategic brand platform, the brand promise “READY,” a new logo and visual identity system, and a fully reimagined website experience.