As advanced technology and user interface design become more and more integrated into vehicles, auto manufacturers must compete with the rest of the world for the brightest minds to ensure they continue to compete. That was the impetus for Honda Xcelerator. Part incubator, part venture capital group, Honda's Xcelerator program – based in Silicon Valley – seeks to provide an environment that fosters invention and new ideas in the automotive industry. Great Big Circle was asked to help brand this exciting endeavor.
