The SPCA of Central Florida is now, The Pet Alliance of Greater Orlando with a tagline that says it all.
We Speak. We Heal. We Care.
Through a strategic re-evaluation of their business and brand, we helped develop, not just a new logo, collateral, & website, but a clear and concise vision, mission and brand values.
The result is a warmer more approachable brand with a clearer consumer message, that positions them to become the open-door, full-service agency they always wanted to be, and leave behind the negative association of a shelter to move towards an organization that truly cares about the welfare of the pets it helps and the people who call them family.
The path to the new brand included:
– A brand workshop with key stakeholders
– The development of new brand tenants, inclusive of a brand promise and tagline
– Updated Mission and Vision Statements
– Full redesign of the logo and visual identity system
– Website design
– Development of the Humane Rewards loyalty program
– Photoshoot to express the brand through imagery
